Media Release
Monday, July 2
Alexandra sits in a dusty bowl in the heart of Johannesburg, covering an area of about 7 square kilometres. Only 3 clicks away, lies Africa’s wealthiest suburban precinct of Sandton. From outside a shanty dwelling in “Alex” you can see the glimmering twin towers that reflect the wealthy image of Sandton, much the same way as the Harbour Bridge identifies Sydney, Australia. For the residents of Alex it all seems so close, yet so far away.
In terms of geography, Alex represents an area 25 times smaller than Sandton yet the population base is about the same.
“That’s a sobering thought when you consider that in some parts of Alex, 80,000 people live in one square kilometre, with 3 x 3 tin shacks housing entire families of 6 and more,” said AFL South Africa (AFLSA) Ambassador and Provincial Development Manager for the Gauteng Province Mtutuzeli Hlomela
So then, it was with a great deal of hope and goodwill that the fourth generation family-owned Australian company, Costa Logistics helped launch a unique social responsibility partnership with AFL South Africa in Alexandra on the weekend. FootyWild, The New Game That Roars, was unleashed on the shanty town with spectacular results.
Last Friday Mtutuzeli and his team combed the streets of Alex looking for youngsters aged 8-13 years that might like to try FootyWild, South Africa’s answer to AFL Auskick.
“The recent public service strike in South Africa has meant that schools have not been operational for over a month and it was obvious that these kids were crying out for some structured activity, “ said Mtutu. “We want to give these kids opportunity”.
The next day at a cricket ground overlooking the shanty township, more than 80 kids came out of the woodwork to experience all that is “raw and wild” about the great Australian game.
Costa Logistics staff were on hand to help teach the kids the BIG 5 Skills of Footy – Kicking a Super Goal (Kicking), Taking aSpeccie (Marking), Using your Hands to Create (Handball), Chase Tackling an Opponent (Defensive Skills) and even the Blind Turn (Evasive Skills).
“Costa Logistics South Africa is excited by the opportunity to partner with AFLSA in supporting the Footy Wild program for the next three years” said Chief Executive Officer Anthony Jackson. “The company sees the Footy Wild program as a unique way in which to have a positive impact on communities across the nation. Through daily and weekly programs, Footy Wild has the potential to engage children, their parents and community volunteers in an organised activity, focussed on developing both physical and social skills”, said Jackson
The Costa Logistics partnership is a National sponsorship arrangement extending across the four Provinces in which AFL South Africa is now working. The three year commitment, valued at approximately 3.6 million Rand, will provide participation opportunities for over 16,000 FootyWild participants by the end of 2009.
Importantly the partnership goes well beyond a cash injection with Costa Logistics providing Gauteng office accommodation and support, training for AFLSA staff and even the possibility of a strong volunteer army to support the FootyWild program in Alexandra.
“AFL South Africa is delighted to have the Costa Group as the major partner of FootyWild”, said AFLSA Executive Officer Jean Verster. “We aim to embrace the Costa philosophy of “hiring for character, training for skill”, as we steadily build a team of committed local staff and volunteers that will become the cornerstone of our participation growth plans”, said Verster.